HDFC Life

Deliverables: Animation Video, Video Marketing.

The Story

 HDFC Life built a robust, unique, simple to integrate, highly flexible and customisable tech product (AddsUP) for organisations across sectors (Banks, financial portals, e-commerce sites, and more) looking to easily sell insurance to a highly targeted set of audience by sending them personalised, contextual, and high-converting content within their platform itself- be an app or a website. 

We created a product explainer animation video that was inclusive to all decision makers in the organisations- CTO or CMO. Techie or layman- both by making AddsUp easily understandable to all stakeholders and ensuring that the animation video was comprehensive enough to cover each USP and feature of this solid product. 

ADDSUP 24th March 811 from AmplifyWorks on Vimeo.