Client Testimonial

“The AmplifyWorks Team provided us with content that was succinct, engaging and simple for a layman to understand. Translating medical terminology into everyday-speak is no mean feat and I don’t think anyone could have nailed this brief better than their team.”

Dr Ila Jain Khandelwal, 1MG

Dissecting lab tests for laymen.

1mg is India’s leading e-pharmacy and medical lab. Through its user-friendly app or website, customers can easily order medicines online or book lab/blood tests at home at economical costs.

However, 1mg goes a step further in making healthcare accessible and affordable for everyone. They partnered with us to actually explain what a particular lab /blood test means in a way that is comprehensive yet easily understood by the average layperson who is so often befuddled by confusing medical jargon. Think about it. How often are you prescribed an entire batch of expensive and elaborate tests for a condition that you didn’t think was all that complicated? But investigating what the tests actually diagnose was such an intimidating task that it just seemed easier to take the tests, no questions asked.

Our in-house medical writers equipped with over 20 years of experience in healthcare content dissected over 300 different types of lab tests to create simplified yet engaging content that lucidly explained exactly what the tests diagnosed, the process by which they were carried out, what the results meant as well as provided tips on how to get the test(s) administered successfully from the comfort of your home.

Results

350
Lab & blood tests covered
40
Jump in page views
36.4
Increase in average time spent per page
View lab test description sample 1View test description sample 2

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