Inner Secrets Magazine
Year
2014-Present
Deliverables
- Editorial copywriting
- Editorial Strategy
- Press Release Content & syndication
Reporting the inner mechanisms of the intimate apparel industry.
With over a decade-long legacy of giving the inside scoop on the intimate apparel industry, accurately predicting future trends in the sector and getting the who’s who of the industry to give their priceless insights, Inner Secrets magazine has amassed a reputation as the last word on the inner-wear sector in India.
Along its illustrious journey, it has also developed Intimasia, Galleria Intima, and Super Juniorz- Asia’s largest exhibitions dedicated to this sector.
The mantle of managing the editorial & marketing function of this monthly magazine and its events- from strategy through execution was a privilege we did not take lightly.
We have continued to push the envelope in our editorial duties and identified significant PR avenues for its flagship events. During our tenure, the magazine readership has grown by 40% to 60,000 copies monthly. Our early success in the marketing of the various exhibitions has led to mega-successful multi-city chapters of the same from the initial pilots held in Delhi or Mumbai.