The Claridale, Kolkata Ballygunge
Year
2021
Deliverables
- Brand Name
- Brand Identity
- Website Copy, Design & Development
Before this swanky luxe hotel in the heart of Kolkata opened its doors to the world, they opened their hearts to us about the kind of brand image they desired to create. Minimalist yet chic. Accessible luxury with the warmth of home but all the decadence of a glitzy hotel in the hub of the city.
Brand Name
We wanted the hotel’s name had to have the “3M quality”, namely: Modern, Minimalist, Memorable. When we conceived “The Claridale” it checked all the above three characteristics. Moreover, it synchronized beautifully when paired with “Kolkata”.
The Claridale, Kolkata was catchy, elegant, and quintessentially captured the essence of our city’s old-world charm blended with a modern twist. Just like the property itself.
Brand Identity
The brand logo evokes an impression of modern luxury. The fusion of the letters T & C forms an identity that strikes the right balance between the professionalism of
a business hotel that means business and the playfulness of a vacation property that hosts parties with unmatched panache.
Website Design & Development
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We wanted the website colours to showcase the diverse aspects of the hotel. Staid enough for business meetings yet imbibing the exuberance of a place that took pleasure rather seriously.
The black, white & raspberry colour palette perfectly represented the multifaceted aspect of The Claridale.
The intuitive navigation, the clean and modern aesthetic, and the prominent call to action buttons, make this website a delight to view and use.
But you don’t have to take our word for it. Take it for a spin and see for yourself!