Claim Settlement

Claimsettlement.ca are personal injury lawyers based in Toronto, Canada with 20+ years of experience winning million-dollar settlements. After giving their website, www.claimsettlement.ca a refreshing upgrade, we recently went live with their brand new Twitter and Instagram accounts.

For Instagram, we’ve chosen a friendly, modern color palette, and content that is engaging to the average Instagrammer, yet extremely relevant to their industry. For a visual platform that is filled with hipster coffee shots, luxe lifestyle imagery, and exotic travel getaways, it’s been an exciting challenge creating content pertaining to the legal sector that also appeals to the insta crowd.

How have we achieved the same?

Instagram Details

Colour Palette

For the colour palette, we picked the emerald green brand identity colour as our primary shade. We combined it with a cheerful yellow hue and a dark and moody forest blue tone. The result? Colours that interplayed amongst each other creating a vibrant impact that is essential for Instagram, yet lent the professional gravitas that is crucial for a personal injury law firm.

Emerald Green

#2FBC73

Forest Blue

#163642

Bumblebee Yellow

#EACD75

Content Strategy

We decided to keep our Instagram content modern and refreshing, especially in comparison with similar law firms that were stiffer and more formal in their approach even on their social media.

In contrast, we created a more approachable vibe that was friendly yet professional. That educated and informed the target audience on various aspects of personal injury via interesting statistics, compelling facts, and eye-catching visuals that spoke much louder than words.

View Instagram Account

Website Strategy

We created a clean, minimalist website with copy that was conversational, direct, and informative. We included Call to action forms for lead generation at strategic points complemented by compelling messages. The result? A whopping 54% increase in capturing leads via the new website!

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