Our email database for our client Sagacious IP (A global intellectual property service provider) consists of top-notch lawyers, high-profile inventors, and senior decision-makers in the world’s biggest conglomerates.
With a target group like that, the pressure is on to create email marketing campaigns that the world’s top 1% (in terms of intellectual capital) finds interesting, relevant, and useful. So, we wrote to these geniuses in their love language-
Presenting engaging IP insights and patent news snippets that they would want to know about in a visually appealing and easily-digestible format.
They reciprocated our love by giving us a CTR of 9% (Unprecedentedly high in the B2B industry) and a subscription rate of 5%.
If that’s not one of the greatest (b2b) love stories of all time, we don’t know what is!
Video Marketing
Sagacious INC also runs IPNewsShots- a niche Intellectual Property news platform. Considered the “Twitter” of Intellectual property news- their proprietary feed summarises the latest top IP news in less than 100 words.
Check out how we leveraged the Euro cup buzz to achieve major marketing goals and win them “scores’ of social media fan-following by targeting some European fan following!
We also amplified their social media presence through Infographics that explore pertinent patent topics Sagaciously (Pun intended)
We created a social media banner that promotes the IPNewsShots web and social media platforms playfully yet powerfully. The creative plays on the word “Shots” to relay the following 2 crucial messages:
A) The reader can absorb the news on the platform as quickly as downing an espresso shot or getting a vaccine jab.
B) If you work in IP, browsing the platform daily is as non-negotiable as your morning cuppa Joe or your monthly COVID Jab.
The 2nd creative for IPNewsShots focuses on its 3 best qualities: 1. It’s Authentic 2. It’s Brief 3. It’s Customised. No surprises then that this quirky chalkboard-themed creative says it all as easily as A-B-C!