Overview
During lockdown, while most of us privileged folks stayed in the comfortable sanctuary of our homes, certain superheroes also commonly known to us as “Essential workers” helped us live.
Not just doctors and nurses but even policemen, store-staff, security guards and delivery agents remained at the frontlines, risking their lives to save us as we complained about being bored in the house.
So, our wonderful client Medimix wanted us to come up with a special way to not only thank these heroes but also
spread the message of kindness- an essential quality that could bind humanity together- even as social distancing was the need of the hour.
We also ensured that our message multitasked by creating a video that not only nailed the brief but also highlighted Medmix Ayurvedic soap’s properties as an essential sanitary item in every family’s personal care arsenal in their fight against COVID-19.
We did get over 10,000 likes, shares, and comments on social media (FB + Insta) but do you think we did a fine job? Watch the video to find out!
Project
Kindness is Essential.
Client
Medimix Ayurveda
What We Did
Concept, Screenplay, Direction, Casting, Film Production
Engagement
10,000+ Likes, Shares & Comments