Medimix is an iconic Ayurvedic soap brand with over half a century’s heritage of transforming lackluster skin to luscious. Its unique formulation of 18 powerful herbs promotes healthy skin that is squeaky clean yet buttery soft and beautifully glowing.
Truly, it’s that rare soap brand that not only beautifies the skin but also protects it against germs and disease.
During the early days of the pandemic, (Lockdown 1.0), Medimix approached us to highlight its combined
benefits of beauty plus protection that was sure to become more relevant than ever in a beauty-obsessed society in which hygiene had now literally become a matter of life and death.
We conceptualized an easy, quick, and effective way to do this through an upbeat video for their social media accounts that approached the lockdown in a holistic, healthy, and positive way. It emphasized the importance of celebrating life even amidst these grim times and stressed on how celebrating and protecting yourself and your life was the urgent need of the hour.
