If you’re an Indian health/fitness brand, using Instagram Influencers can be a transformative way to create customer awareness and interest around you. No matter if you’re a household name launching a new offering or a newbie with a revolutionary product.
This is because Instagram influencers can showcase your product in the most brilliantly creative, fun and original way imaginable- something a billion banner ads might fail at doing. After all, these influencers managed to amass a massive number of followers for their own personal brand, didn’t they?
Besides, the sheer diversity of the medium and the numerous ways users can engage with it (Reels, IGTV, Stories, Posts, etc) is unparalleled by any other platform today.
No wonder, according to a BigCommerce study, Instagram ranks #1 as the most important influencer-marketing channel with 89% of marketers in the survey calling it the most important channel for Influencer Marketing today.
So who are the top health and wellness influencers in India that you can trust to tell your brand story in a way that touches the hearts of our billions?
We break it down in descending order of their current follower count:
1. Shilpa Shetty Kundra
This OG influencer (Even before Instagram was born) and Bollywood megastar needs no introduction. She is a yogini and all-round wellness influencer whose posts radiate positivity. Indulge in some guiltless behind- the-scene previews of reality shows that she judges or the trailers of her latest movies along with her power moves at the gym or at the yoga mat, on her timeline.
As a conscious mom of 2, she makes for a compelling ambassador for MamaEarth. She also endorses Clean and Dry Cream.
2. Mandira Bedi
Known for presenting the IPL and for her role as Shanti in the Doordarshan blockbuster serial that made waves in the 1990s, Mandira Bedi has an endearing Instagram handle that often features her cute kids, tributes to her late husband and personal, handwritten notes that reveal her innermost thoughts and reflections.
While her handle is a potpourri of various genres like fitness, fashion & lifestyle, she gets a ton of health-related endorsements from Garmin Smartwatch and the Max Fit App from Max Life Insurance.
3. Bani J
A renowned reality TV star and actress, Bani J isn’t just a pretty face.
This heavy weightlifter and health & wellness influencer is also popular for her strong feminist voice, the intricate tattoos etched across her body and her ever-changing hair colour with shades ranging from dark green to bright purple.
Some of her several endorsements include Superdry, Myproteinin, and Iodex.
4. Yasmin Karachiwala
Yasmin Karachiwala is known for transforming celebrities such as Katrina Kaif, Alia Bhatt, and Deepika Padukone into what is their current svelte, sculpted, smoking avatar.
While she specialises in Pilates, she’s also an expert at other forms of fitness such as TRX, Bosu Ball and Cardiolates- an innovative and exciting mix of cardio and Pilates.
Her Instagram handle consists of workout videos that cater to fitness enthusiasts of varying levels- be it beginners or intermediate or pro athletes. She also showcases pre and post-natal workout videos as well as those that are ideal for various conditions such as pregnancy, PCOS, diastasis recti, arthritis, etc.
But it’s not all work (out) and no play with this fitness diva whose timeline is star-studded with fun selfies taken with Katrina Kaif, Sophie Choudry etc.
Her Instagram collaborations include vitamin supplement brands Power Gummies and PureNutritionMe. She also endorses Ayurveda products like Dabur Chyawanprakash.
5. Richi Shah
Richi Shah’s stylishly curated timeline comprises well-composed fashion and fitness posts. Whilst her fitness workouts are for those with a more relaxed style, they’re perfect for an audience that believes in looking good to feel good.
It’s no wonder that her collabs are more in the personal care category than hardcore fitness, consisting of brands like WowSkinScience Sunscreen, Hair Serum brand Bontresspro, and Selsun Shampoo.
6. Anjali Kapoor
Bakasana with a side of boldness is what best describes Anjali’s feed.Super-advanced yoga poses find their rightful spot alongside super-sultry poses on her handle. She ritefully endorses Ritebite protein, WOW Skinscience facewash, WOW, and Lifescience omega 3 supplements.
Fancy a stunning influencer who flaunts a fancy yoga pose while showcasing your offering? Anjali is your go-to gal!
7. Shweta Mehta
An athlete and an actor- this ex Roadies winner posts lifestyle pictures of herself as well as workouts for her followers to attain the enviable bikini bod she has. Shweta collabs with Saathi Organic Sanitary Pads (organic) and GNC supplements on Instagram.
8. Deanne Panday
Fitness expert, health coach and writer- at 52, Deanne Panday is fit, fabulous and forever inspiring women of all ages through her holistic take health and fitness. Her regimen includes yoga, kettlebell, boxing, cardio and HIIT.
If that weren’t enough, her handle also consists of dreamy fashion and lifestyle looks inspired by her varied travels, her positive outlook on life, her gorgeous family consisting of daughter Alanna Pandey, and brilliantly talented designer friends.
It’s no wonder she has a diversely enviable bouquet of collabs in her kitty including SoGoodIndia Soymilk, WWE India, and premium athleisure brand- Under Armour.
9. Radhika Bose
This TedX speaker and winner of the prestigious “Fitness Influencer of the Year” award by Cosmo Mag is a yogini at heart. So much so that she also goes by the name Yogasini. Her carefully curated feed consists of yoga poses, targeted workouts, travel, and fashion content.
She endorses brands like SoFit Soy Milk, the New Dove Anti-Dandruff Solution, and Garnier.
10. Sunaina Setia
Sunaina Setia is the ideal inspiration for those fitness fanatics who believe lifting = therapy. A professional bodybuilder, she is part of the IFFB Pro team and has won several bikini contests thanks to her perfectly chiseled abs.
Her videos consist of her performing 300kg deadlifts with an easy-breezy vibe that is almost surreal. No wonder Whey protein brands such as BigFLex and Weider India flock to her for collabs.
11. Shweta Rathore
An international athlete, Shweta won the prestigious Miss World Fitness title and Fit India Champion- Fit India Movement by Narendra Modi. While she primarily focuses on fitness videos and motivational quotes, you also get to see a slice of exotic lifestyle and travel posts on her feed.
12. Namrata Purohit
Namrata Purohit is the byword for Pilates in India. The Youngest Trained Stott Pilates Instructor in the World (16 years old), she is the fitness instructor to Bollywood’s biggest bombshells- Jahnvi kapoor, Kangana Ranaut, Jacqueline Fernandez, Nargis Fakhri, Neha Dhupia, Lauren Gottlieb, Shibani Dandekar, Kareena Kapoor Khan, Elli Avram, Bruna Abdullah, and Malaika Arora.
Varun Dhawan, Arjun Kapoor, and Aditya Roy Kapur are also part of the Bollywood It list that she caters to.
Apart from fitness videos and pictures, she also posts dance, travel, and lifestyle content. Her list of endorsements is as diverse as it is prestigious including California Walnuts, Reebok, and Taj Hotels.
13. Shweta Pal
Shweta posts fitness, fashion, travel and lifestyle content with equal elan. Her endorsements include Swisse.in supplements, WowSkinScience Serum and Nature’s Island Collagen Blend.
14. Sonali Swami
This Asian Games Bronze medalist is so inspiring that she has been a 4-time TEDx speaker! A doting mother to two teenagers, her 6-pack proves that age is really just a number.
Her handle consists of videos that tackle different areas of fitness and motivational content that channels positivity, patience and perseverance.
Her latest range of endorsements include Iodex, Fitness apparel brand Gorillawear, and Sofit Soya Drink.
15. Yashmeen Chauhan
An IFBB professional bodybuilder, Yashmeen Chauhan AKA “Sculptor” couldn’t have a more apt moniker. With abs that could cut through marble, she is definitely the perfect spokesperson for Kong Nutritional Supplements, a brand that she collaborates with quite frequently,
16. Apoorva Jayarajan
A Yoga and Mat Pilates trainer- Apoorva breaks down Pilates workouts and yoga poses in her ingenious instructional videos so even the most uninitiated can be motivated to move.
Moderate to light workouts are interspersed with gentle easy stretches for her followers to find that sweet spot between active relaxation and gentle exertion. And of course some refreshing fashion, lifestyle and positivity are part of the package.
This makes her a great fit for athleisure brands, so it’s no surprise that Adidas and Skechers are just a couple of the amazing names that she collabs with.
17. Anshuka Yoga
Anshuka’s client list boasts several Bollywood (strictly metaphorical) heavyweights, including Kareena Kapoor and power-couple Sonam Kapoor and Anand Ahuja.
She blends traditional yoga with Pilates and flyefit- making it the complete workout for her contemporary, urbane clientele who are looking for that holistic mind-body-soul transformation.
On her Instagram handle, she breaks down yoga poses of all levels into easy-to-follow steps through beautifully shot pictures and videos. She also hosts corporate wellness retreats for brands such as TCS and Apple Watch, posting the high points from the retreats on her timeline and stories.
The retreats give brands a fresh and exciting angle of approaching their Instagram TG.
18. Anupriya Kapur
Fierce, fit and fabulous – this single mom does fitness videos and fun fashion reels with equal flair. She’s also vocal about her life as a single mother and women’s rights issues. Her endorsements include health & fitness app, Fitternity, Ninety-One bikes, and Sugarlite India.
19. Mamta Dagar
A lifestyle blogger with an affinity for fitness, fashion, and wellness, Mamta Dagar’s feed is a delicately balanced blend of twirls in ethnic wear and tabatas in athleisure.
As her Instagram is more inclined towards the lifestyle side of health and wellness, it makes perfect sense that she collabs with brands such as Kama Ayurveda, Yogabar, and Swisse Wellness.
20. Ayesha Billimoria
Published Author, champion runner, TedX Speaker… this “fitgirl” wears several hats (apart from the really cute workout outfits that accentuate her athletic curves.) Her IG posts showcase diverse fitness forms ranging from the run-of-the- mill running to exciting “stick mobility” workouts that enhance strength, focus, and flexibility.
Her endorsement portfolio is as diverse as her fitness regime, including Aditya Birla Health Insurance, Under Armour, and Theraband.
21. Nidhi Mohan Kamal
A vegan wanderer, Nidhi has travelled to over 30 countries. She also owns a wellness centre that specializes in goal-oriented diets and body treatments such as body shaping, strength training, etc. Apart from sharing yoga and workout tips, she also shares easy to prep yet delectable vegan recipes.
Her endorsements include Puma and SoGood Soy Milk.
22. Skinnyroti
This transformative health and fitness influencer is an Indian expat based in Canada. She regularly posts tips on diet, fitness, and holistic health. Her workout videos are easy and fun to follow.
Her collabs include Goli Gummies. However, with not too many sponsored posts cluttering her carefully curated feed, your brand has an exceptional chance to stand out on her handle, forging a win-win partnership.
23. Zoe Modgill
Workout videos, workout motivation, and life motivation are the essence of Zoe’s unsurprisingly picturesque (she lives in Goa) feed.
She frequently posts fun couple workout videos with her husband- perfect for other couples to motivate each other while exercising together. She endorses Under Armour and My Protein India along with a plethora of other brands.
24. 𝐓𝐚𝐧𝐧𝐲 𝐁𝐡𝐚𝐭𝐭𝐚𝐜𝐡𝐚𝐫𝐣𝐞𝐞
This bodacious Bengali babe from Bangalore focuses on yoga, prenatal yoga, and posture improvement. She also creates content around travel, motivation and fitness. Her endorsements include Decathlon and She-need Wellness- a multivitamins and supplement brand.
25. SweatySwetha
True to her name – Swetha believes in working up a good sweat through a good workout. A complete gym rat, she posts videos of her focusing on various body parts along with some heavy-duty weightlifting.
As a vegan herself, she’s naturally a great choice for Hello Tempayy, a healthy vegan protein snack brand. She also endorses Yogabar- a popular energy bar brand.
26. Chitwan Garg
This quintessential Delhi beauty-with-brains has some of the wittiest captions accompanying her posts comprising workout videos, lifestyle shoots, and dance reels. She is also bang on (Insta) trend with the Don’t Rush Challenge and more such entertaining stunts that make Instagram (and her feed) so addictive.
Her enviable bouquet of brands includes Max Bupa Health Insurance, Country Delight Natural Low Fat Cow Milk, and Diggin Café.
These are the top 26 Indian women health & fitness influencers with followers ranging from 20 million to 52k. Have you found your brand ambassador among these? If yes, who? And why?
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